Application landing page →
iTunes App Store →

A mobile news application for Apple's iPhone/iPod touch platform. Working in conjunction with the Nashville-based Mercury Intermedia, we collaborated closely on the design, user interface and functionality of the application. Integrating USA TODAY's signature Snapshots® with the platform's location-based services, we added polling to the infographics that allows users to vote on daily questions and see the results broken down overall, by a user's state or a user's city.

Additionally, this was the first news application to offer sharing integration with Twitter and Facebook, which has been quite popular with users, with hundreds of thousands of articles shared just with Twitter. The application has seen over two million downloads, surpassed the million-download mark in just under two months after its release and consistently remains one of the top 5 news applications in the store.

Apple has featured the application in several promotional materials in their retail stores and featured our application and efforts in an enterprise profile on apple.com (you'll see yours truly in a few shots).


PRESS
Best App for General News, O'Reilly's Best iPhone Apps →
"The gold standard for news on the iPhone," TUAW →
iPhone App User Experience Review, USA Today vs NYTimes →
Award of Excellence, Information Design, Communications Arts Interactive Annual 2009 →